Branding high school football
Attach the newspaper's name and brand to the local high school football rivalry game, and you have the Citizen Tribune Kickoff Classic in Morristown, Tenn.
The two high schools serving Morristown and Hamblen County, the East Hurricanes and the West Trojans, play the game, sell the tickets and provide the concessions. The Citizen Tribune sells everything else, from souvenirs to Jumbotron ads to time-out sponsorships.
"They play anyway. We just make it a much bigger deal," said Mike Walker, sales and marketing director for the paper.MORE
Citizen Tribune celebrates 50 years
Today the Citizen Tribune of Morristown, Tenn., celebrates its 50th anniversary of publication with a commemorative edition, a calendar, an employee luncheon and an evening community reception. Family-run Lakeway Publishers Inc. now owns more than 30 publications in Tennessee, Virginia, Florida and Missouri.
Jack Fishman, 81, is president of Lakeway. His son Mike is publisher of the Citizen Tribune and his other son, Jeff, oversees the publishing operations in Middle Tennessee.MORE
Affordable Health Care Act: Translating it for readers
In addition to publishing a special section in print, the Morristown Citizen Tribune has launched a page on its website that will be updated regularly as the Affordable Health Care Act begins to affect individuals' lives. The paper's goal is for the site to serve as a one-stop resource and archive.MORE
We have a new website:
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.More
New association launches today;
SNPA-Inland merger is complete
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.More