You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign?
In this webinar, we will cover the basics of the Funnel before digging into the best ad placement and message to guide customers through their decision journey. Following this session, you will better understand the role that your newspaper plays in the process and how to incorporate "new" and "old" media into a cohesive ad campaign.
If you can't participate on Feb. 28, no problem! Register anyway and view a recording of the webinar at your convenience.More
It's not necessarily the strongest who survive and thrive, but those who adapt the most quickly to the changes in the market. The Tuesday morning general session at the Mega-Conference will feature the leaders of the companies that are adapting the fastest. What's their secret? How are they able to move the needle as other companies have failed?More