SNPA will host a free video conference on "Leveraging Data to Build Audience and Diversify Revenue" on Thursday, June 21. To participate you must to sign up by June 15.
Tom Ratkovich, managing partner of LEAP Media Solutions, is the program moderator.
"Publishers are typically tasked with two massive and often conflicting challenges," Ratkovich says. "The first is to grow audience despite declining print circulation and proliferating digital content options. The second is to increase consumer revenue."
The June 21 "P2P" (Publisher-to-Publisher) program will explore the fundamentals of a tactical data strategy and its implications for audience growth and monetization. The program will demonstrate that a well-engineered data strategy will support audience growth and a range of strategic business imperatives – including the preservation of print revenue, digital subscription growth, revenue diversification and more.MORE
SNPA is hosting a free video conference on "Organizing Your Sales Force" from 2-3 p.m. (EDT) on Thursday, May 17. In just one hour, you will talk with your counterparts at other newspapers and compare your sales organization to others in the industry. This is a conversation every publisher needs to hear.
SNPA "P2P" (Publisher-to-Publisher) programs are free for SNPA members that submit ideas that add to the conversation. And, if you join the call, you will receive all of the input from all of the other participating newspapers.MORE
SNPA is launching a new series of free "P2P" video conferences for publishers that will help publishers grow revenue and sharpen their management skills.MORE
Facebook has made some major changes that could have a serious negative impact on your advertisers. Learn how you can turn these changes into money in your pocket.SNPA members can register at no cost for this July 26 webinar.More
It began with a phone tip to The Galveston County Daily News.
"Early on Friday morning we got a call from a person who we know as a source and who trusts us that there were going to be gunshot casualties coming to an area hospital and that they were coming from the high school in Santa Fe," said Editor Michael Smith.
"This is somebody that we know absolutely to be a credible source and was in a position to know. We started mobilizing the staff from there, sending people to the emergency room and to the school. We were there shortly after the first responders."
Since then, the local paper with a staff of five news reporters, three photographers and an IT person who used to be a photographer has been covering the mass shooting alongside the Houston Chronicle, The Washington Post, New York Times and Los Angeles Times, among other large news organizations. "It's been all Santa Fe, all the time for the last few days," Smith said.More
Two weeks after 17 people died in the mass shooting at a high school in Parkland, Fla., Julie Anderson joined the South Florida Sun Sentinel as editor-in-chief. In her first conversation with her managing editor, Anderson asked how the staff was doing.
"Really be mindful that your reporters and your editors are going to be traumatized," Anderson said. "Maybe not all of them, but they're first responders, too."
She offers the following tips to other newspapers that have to deal with school shootings and other mass casualty events:More