Does your digital subscription strategy focus on getting new subscribers AND keeping them engaged with your brand?MORE
The Holland Sentinel is a paper out of Holland, Mich., with circulation of about 12,500. In the second year of its Amazing Teachers contest, the paper's team wanted to improve on an already successful campaign – Amazing Teachers. The goal of the contest was to create goodwill within the community, grow the email database, and drive sponsorship revenue month after month.MORE
These shareable campaigns drive big revenue and bigger engagement month after month.MORE
The Lawrence Journal World launched a new digital subscription initiative with email leading the way.MORE
Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.MORE
This is your first chance to start a relationship with your subscribers. Find out what a great Welcome Email really looks like.MORE
The Chattanooga Times Free Press leverages various ballot sponsorship opportunities and a winners’ event to drive biggest revenue to date.MORE
The Northwest Florida Daily News uses a Birthday Club email campaign to dramatically increase its database and secure thousands in recurring revenue.MORE
Both the Chattanooga Times Free Press and WDIV-TV made over $500,000 with voting ballots last year.
On Thursday, they'll be joining Second Street for a free webinar to discuss the huge revenue opportunity behind ballots and how to create a year-round ballot strategy.MORE
The Times Herald-Record in Middletown, N.Y., was looking for a new way to increase revenue, grow its email database and promote goodwill among readers. Varsity 845, the paper's designated local sports site, decided on a High School Athlete of the Month ballot.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
The digital news industry in the United States is facing a complex future. On one hand, a steadily growing portion of Americans are getting news through the internet, many U.S. adults get news on social media, and employment at digital-native outlets has increased. On the other, digital news has not been immune to issues affecting the broader media environment, including layoffs, made-up news and public distrust.
Here are some key findings about the way Americans get news online – as well as how digital newsrooms in the U.S. are faring, compiled from recent Pew Research Center surveys and analyses.More