Christmas contest drives $9K revenue and 1,400+ opt-ins 9/30/19

By Matt Coen, president and co-founder, Second Street

Scared of Santa contests always draw a great crowd! But the Southeast Missourian also knew some families might have a picture-perfect photo with Santa. Since they didn't want to exclude them from the fun, this contest became: Scared of Santa (or Not!).

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5 ideas for digital subscriber acquisition 8/19/19

By Matt Coen, president and co-founder, Second Street

Does your digital subscription strategy focus on getting new subscribers AND keeping them engaged with your brand?

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Teacher contest impacts community, drives $9K annual revenue 8/5/19

By Matt Coen, president and co-founder, Second Street

The Holland Sentinel is a paper out of Holland, Mich., with circulation of about 12,500. In the second year of its Amazing Teachers contest, the paper's team wanted to improve on an already successful campaign – Amazing Teachers. The goal of the contest was to create goodwill within the community, grow the email database, and drive sponsorship revenue month after month.

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Recurring revenue from multi-month campaigns 6/17/19

By Matt Coen, president and co-founder, Second Street

These shareable campaigns drive big revenue and bigger engagement month after month.

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Email achieves digital subscription monthly goal in 9 days 1/22/19

By Matt Coen, president and co-founder, Second Street

The Lawrence Journal World launched a new digital subscription initiative with email leading the way.

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Ballot drives 2,900% increase for email newsletter sign-ups 10/30/18

By Matt Coen, president and co-founder, Second Street

Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.

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A quick guide to welcome emails: Saying hello & thank you 8/20/18

By Matt Coen, president and co-founder, Second Street

This is your first chance to start a relationship with your subscribers. Find out what a great Welcome Email really looks like.

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'Best of' ballot a $630K win for paper 7/10/18

By Matt Coen, president and co-founder, Second Street

The Chattanooga Times Free Press leverages various ballot sponsorship opportunities and a winners’ event to drive biggest revenue to date.

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Birthday Club email secures $80K+ in sponsorship revenue 5/29/18

By Matt Coen, president and co-founder, Second Street

The Northwest Florida Daily News uses a Birthday Club email campaign to dramatically increase its database and secure thousands in recurring revenue.

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Generate HUGE revenue with ballots 4/24/18

Both the Chattanooga Times Free Press and WDIV-TV made over $500,000 with voting ballots last year.

On Thursday, they'll be joining Second Street for a free webinar to discuss the huge revenue opportunity behind ballots and how to create a year-round ballot strategy.

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