Time certainly does things. Remember when making a purchase meant seeing commercials for a product, scouring print ads and then visiting the store to buy a product? That was all before technology took over. The reality is that the digital transformation has had a huge impact on how we live, play, do business and shop for products and services.
Today, the average consumer references 10 sources before making a purchase (Google, 2017), and 67 percent of a consumer's purchase journey is done digitally.MORE
"Over the past decade, a rapid evolution in technology has caused immense change in consumer behavior, requiring media outlets to not only maintain traditional marketing channels, but add new ones at an ever-increasing pace," says Laura Cole, vice president of marketing for Vivial.
During a presentation on the Solutions Stage at the Mega-Conference, she will show "how adding a great marketing platform to an existing product portfolio will provide a way to protect and generate revenue, and ultimately rock the digital revolution."
The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.
Daniel Evans has been named the president of LaGrange Newsmedia, LLC and editor and publisher of The LaGrange (Ga.) Daily News and its affiliated publications in print and digital.More
Here are the instructions for sending the selected papers for evaluation in the 2019 SNPA Print Quality Contest.More
In the digital age, the Sun Newspapers in southwest Florida are betting on the future of print.
Under the new ownership of Adams Publishing Group and after nine months of planning, the Port Charlotte Sun and its new sister paper, the Punta Gorda Sun, roll out Wednesday with a new look, new sections and new approaches to news coverage intended to expand what readers are getting for their subscriptions.
"Overall, we wanted to create a much better newspaper for our readers, and we wanted to grow our circulation, to modernize and give it a new exciting look and feel," said Publisher Glen Nickerson. But it isn't just one newspaper, it's several.
The biggest change is that the Charlotte Sun will be split into two editions. "It will become the Punta Gorda Sun and the Port Charlotte Sun," Nickerson said.More