Driving classified car sales 4/9/19

By Jane Nicholes, SNPA Correspondent

There's no one-size-fits-all program for "Run Till It Sells" classified ads. Two media companies having success with the concept in vehicle sales have different requirements and different approaches.

Representatives of the Shelby County Reporter, a weekly in Alabama, and the News-Argus, a six-day daily in Goldsboro, N.C., presented their programs at a recent SNPA P2P video conference.


GateHouse Media partners with Triton Digital 4/10/18

GateHouse Media LLC has announced a partnership with Triton Digital, the global technology and services leader to the digital audio industry. Through this partnership, GateHouse Media will utilize Triton Digital's programmatic audio advertising marketplace, a2x, as well as its market-leading SSP, Yield-Op, to monetize curated collections of audio clips and podcasts across online properties. The partnership will provide advertisers through Triton's a2x marketplace with access to GateHouse Media's 43 million unique online visitors per month.


GateHouse Media acquires Online Automotive Solutions 4/2/18

GateHouse Media has acquired substantially all the assets of Online Automotive Solutions, a tech-enabled video, data and auto-focused inventory solutions provider, for $4 million.


Cars.com and McClatchy accelerate affiliate market transition 1/9/18

Cars.com Inc., a leading online automotive marketplace, and McClatchy have announced an agreement to convert the remaining 17 affiliate markets into the Cars.com direct sales channel prior to the October 2019 affiliate agreement expiration date. The agreement follows an earlier November 2017 initial accord to convert five markets.

The new agreement includes marketing support payments through 2019 reflecting a continuing relationship between Cars.com and McClatchy, a smooth transition and an opportunity to immediately introduce digital advertising solutions for the benefit of dealer customers.


Dealer.com and White Ops partner to combat bot fraud 12/11/17

Dealer.com, a Cox Automotive brand, and White Ops, a market leader in automated threat prevention, have announced a partnership to combat advertising fraud that will enable a superior return on investment for automotive industry advertisers. Dealer.com is the first automotive-focused advertising provider to partner with White Ops.


RichmondDRIVES.com offers access to more than 6,000 vehicles 5/5/14

The Richmond Times-Dispatch launches the "click and easy way" to find a new ride!


Booking Blotter App places first in Best Revenue Contest 11/21/13

A mobile app listing people who have recently been booked into the Palm Beach County Jail has earned The Palm Beach Post first-place honors in SNPA's Best Revenue Contest.

The app is sponsored by a local car dealer that wanted the paper to help it increase traffic to its website.

Since the app was launched in July, the Booking Blotter App has increased website traffic on the Earl Stewart Toyota website by 25 percent. And, the paper has generated revenue of $60,000 through this annual sponsorship.


Four major car milestones give papers a chance to boost sales 11/7/13

The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. It's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands.


New Drive section is wrapped around Friday edition of newspaper 10/30/13

By Sean Ireland, Special to the SNPA eBulletin

A new weekly automotive section in Anderson, S.C., has turned around the paper's automotive category, which had been down year over year. Now, the paper is seeing a significant weekly lift in revenue.


Win a free oil change for life! 6/26/13

One lucky reader of The Harrison Daily Times will win a free oil change for life. It's part of a promotion for the paper's new automotive search engine: The DriveAR.com.

Calendar View all