Self-service help-wanted classifieds 4/30/19

By Jane Nicholes, SNPA Correspondent

For the do-it-yourself employer, GateHouse Media's self-serve recruiting ads have proven to be convenient and popular. For GateHouse, they've proven to be lucrative.

GateHouse impressed people at a recent SNPA P2P (Publisher-to-Publisher) video conference on classified advertising with this number: projected revenues of $1.5 million for 2019.


An Easter Egg Hunt through the classifieds 3/26/19

By Jane Nicholes, SNPA Correspondent

It's that time of year, when readers of the twice-weekly News Reporter in Whiteville, N.C., start on the annual classifieds Easter Egg Hunt.

Friday is the kickoff for this year's hunt. A small Easter egg graphic may appear between classified ads or inside classified ads, or on top of a larger ad on the pages published Tuesdays and Fridays prior to Easter. Readers are asked to find all the eggs, keep count and enter the total number in a contest.


Free Webinar: Classified 2019 -- Your Biggest Challenges & Freshest Opportunities 3/1/19

Do you know why many newspapers are seeing their classified revenues start to go UP instead of DOWN? It's because they are letting go of the old and letting in the new brilliant ideas and efficiencies that are making classifieds a key revenue builder again. Learn how you can turn it all around and make 2019 a much easier year to reach budget! SNPA members can register at no cost for this Jan. 10 webinar.

If you can't participate on Jan. 10, no problem! Register anyway and view a recording of the webinar at your convenience. MORE

Classifieds done right 2/15/18

Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.


Crazy 3-D ad hides whole kitchen inside classifieds page 4/14/14

No, you're not dreaming. It's an ad for kitchens hidden inside a fake classifieds page – thanks to a nifty 3-D effect applied to the text.


New rate structure and guidelines boosts classifieds 10/24/13

By Sean Ireland, Special to the SNPA eBulletin

The Index-Journal of Greenwood, S.C., has introduced a new rate structure and guidelines for its classified advertising pages that have already boosted the number and types of ads appearing in the paper. The new structure emphasizes jobs, real estate and auto categories, in addition to free ads.


New approach can turn classifieds back into gold 7/2/13

By Bill Ostendorf, Creative Circle Media Solutions

Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.


What works for McDonald's, works for classifieds, too 6/27/13

Bill Ostendorf, Creative Circle Media Solutions

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.


Use vanity to keep realtors in your classified section 6/20/13

A photo and six lines – at just $39 for 30 days – is keeping realtors in the classifieds in Wheeling, W.Va.

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