Alert! Alert! The information demands on the modern digital journalist are overwhelming and leading to burnout 12/4/18

Journalists are overwhelmed by the information they process in their working day and want to explore solutions with third-party providers and management to make it more manageable. That’s the finding of a nine-month project involving discussions across the industry and a revealing in-depth survey.

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Free Webinar: Gaining Digital Readers Without Sacrificing Print 12/3/18

GateHouse Media Digital Project Manager Summer Moore offers great tips to help you increase your digital reach, while maintaining your current print readership. This includes a number of practical and simple strategies that will steer more eyeballs to your website!

SNPA members can register at no cost for this Dec. 13 webinar.


If you can't participate on Dec. 13, no problem! Register anyway and view a recording of the webinar at your convenience. MORE

The digital subscription funnel: Don't neglect the data 11/6/18

By Tom Ratkovich, founder and managing partner, LEAP Media Solutions

Let's start with a given: Traditional advertising no longer keeps the lights on. The strategic imperative for newsmedia companies is one of revenue diversification. Of course, revenue diversification can – and does – assume many shapes and sizes.

But for the moment at hand, consumer monetization is in the crosshairs of many publishers as the primary source of untapped revenue. Specifically, it is in persuading consumers to pay for digital content that, heretofore, has been available at zero or nominal cost.

Challenging? Of course.

Essential? Absolutely.

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GateHouse Media partners with Triton Digital 4/10/18

GateHouse Media LLC has announced a partnership with Triton Digital, the global technology and services leader to the digital audio industry. Through this partnership, GateHouse Media will utilize Triton Digital's programmatic audio advertising marketplace, a2x, as well as its market-leading SSP, Yield-Op, to monetize curated collections of audio clips and podcasts across online properties. The partnership will provide advertisers through Triton's a2x marketplace with access to GateHouse Media's 43 million unique online visitors per month.

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What a California newspaper is learning as it experiments with podcasting 2/19/18


By Jennifer Nelson, Donald W. Reynolds Journalism Institute

A California newspaper is learning as it experiments with podcasting using its existing staff. The Q&A dives into questions like: “What goes into creating a podcast episode?” “What’s the most effective way to promote the podcast?” “What has been the biggest challenge when it came to launching the podcast or continuing to produce the segments?”

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Agency best practices 2/7/18

Digital agency services have become an important and growing revenue stream for many media companies, but is there one right way to run this complex business?

During a Tuesday afternoon breakout session at the Mega-Conference, Feb. 26-28 in San Diego, hear from three media companies, all with different business models, who have successful, thriving agencies.

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TownNews.com expands line-up with acquisition of Calkins Digital OTT suite 12/11/17

The addition of Calkins Digital’s best-in-class over-the-top video technology empowers TownNews.com partners to deliver content directly to Apple TV, Roku, Amazon Fire TV, and iOS and Android devices.

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Gamut introduces Real Delivery, a human-delivery commitment for programmatic digital advertising 10/3/17

Gamut, a solutions-based digital advertising organization from Cox Media Group, has announced the introduction of Real Delivery, a pledge that brands and agencies will not be charged for invalid display impressions, as determined by long-time digital measurement provider, Moat.

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Atlanta Journal-Constitution launches new political digital product 9/5/17

Politically Georgia provides subscribers a new source for statewide reporting on Georgia politics. The AJC's journalists will bring readers the most important stories of the day, with a focus on elections, health care, immigration, the economy, opinions and columnists.

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Going the Digital Agency Route: Two solutions, two success stories 8/8/17

One-size-fits-all is no more true in digital services agency business models than in any other industry revenue initiative. This session at the SNPA-Inland Annual Meeting looks at two approaches to digital agencies: the single-location, high-end and local fulfillment service model represented by The Oklahoman's BigWing, and the multi-location, SMB-focused, local fulfillment service model that WEHCO Digital Media's Flypaper is pursuing.

No matter the approach, this session will tackle the questions most on publishers' minds: How are the agencies structured and built – and are they profitable?

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