By Jennifer Nelson, Donald W. Reynolds Journalism Institute
Producing events is one opportunity for news outlets to generate additional revenue and build relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute.MORE
Rockers, Riders & Ribs was a community music and motorcycle festival hosted by the Longview News-Journal that drew over 10,000 attendees. It was a ticketed event that essentially became a 13th month of revenue for the paper in one day.MORE
Implementing a year-long strategy can help increase attendance at every event on your calendar.MORE
There is one less week of shopping between Thanksgiving and Christmas this year. The paper's HoHo Expo offers local retailers this extra chance to reach holiday shoppers.MORE
AURORA 2013 to illuminate the Dallas Arts District Oct. 18-19.MORE
Turns out the idea of shopping in pajamas brings scores of people to a local mall, and can attract sponsors and advertisers to your paper.MORE
Daniel Evans has been named the president of LaGrange Newsmedia, LLC and editor and publisher of The LaGrange (Ga.) Daily News and its affiliated publications in print and digital.More
Here are the instructions for sending the selected papers for evaluation in the 2019 SNPA Print Quality Contest.More
In the digital age, the Sun Newspapers in southwest Florida are betting on the future of print.
Under the new ownership of Adams Publishing Group and after nine months of planning, the Port Charlotte Sun and its new sister paper, the Punta Gorda Sun, roll out Wednesday with a new look, new sections and new approaches to news coverage intended to expand what readers are getting for their subscriptions.
"Overall, we wanted to create a much better newspaper for our readers, and we wanted to grow our circulation, to modernize and give it a new exciting look and feel," said Publisher Glen Nickerson. But it isn't just one newspaper, it's several.
The biggest change is that the Charlotte Sun will be split into two editions. "It will become the Punta Gorda Sun and the Port Charlotte Sun," Nickerson said.More