How four media organizations are using events to raise revenue, engage audiences 10/27/17

By Jennifer Nelson, Donald W. Reynolds Journalism Institute

Producing events is one opportunity for news outlets to generate additional revenue and build relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute.


Rockers, Riders & Ribs became 13th month of revenue for daily paper 3/28/17

Rockers, Riders & Ribs was a community music and motorcycle festival hosted by the Longview News-Journal that drew over 10,000 attendees. It was a ticketed event that essentially became a 13th month of revenue for the paper in one day.


3 steps to increase event attendance with engagement campaigns 8/16/16

By Matt Coen, president and co-founder, Second Street

Implementing a year-long strategy can help increase attendance at every event on your calendar.


Chattanooga paper hosts HoHo Expo 11/21/13

There is one less week of shopping between Thanksgiving and Christmas this year. The paper's HoHo Expo offers local retailers this extra chance to reach holiday shoppers.


The Dallas Morning News to present weekend of art and entertainment 9/19/13

AURORA 2013 to illuminate the Dallas Arts District Oct. 18-19.

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