Iconic clip from Young Frankenstein becomes opening line of campaign 8/13/13

By Sean Ireland, special to the SNPA eBulletin

"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.

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What works for McDonald's, works for classifieds, too 6/27/13

Bill Ostendorf, Creative Circle Media Solutions

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.

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Convincing readers to pay for valued content 6/3/13

A month before the Lunenburg County Progress Bulletin (Bridgewater, N.S.) launched its new user pay system, the newspaper ran a series of ads to help viewers see the value in paying for award-winning content.

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