In Erica Smith's three years as online editor and director of digital strategy for The Virginian-Pilot in Norfolk, change has been intended to make things easier in the newsroom and on the website, www.pilotonline.com. From creating a single app to keep track of a story to cutting the number of steps a reader must take to get a digital subscription, Smith wants the digital product to be accessible to readers and comfortable for the newsroom staff.MORE
Block Communications markets NewsSlide as "more than an app." Instead, it's a new way to present news and advertising combining the best of print, TV and internet with the goal of immersing the reader.
Block executives call it a game-changer.
"It starts with the content," said Lisa Hurm, vice president and general manager of the Pittsburgh Post-Gazette. "We needed a content strategy that appeals to people who really wanted to know what the news of the day was."MORE
The Honolulu Star-Advertiser was the recipient of the Mega-Innovation Award presented Tuesday afternoon at the Key Executives Mega-Conference.MORE
Here's what you won't see any longer on a Shaw Media news website: pop-ups, surveys, auto-play videos, takeovers and Taboola. Or, as Tom Shaw describes them, "all the kinds of things that our readers hate."
What you will see, once you've read three to five stories on a site, is a notice asking you to support local journalism by subscribing. The company has redesigned its news websites to be user-friendly, intending to make up in paid subscriptions was it loses in advertising.MORE
Flypaper, WEHCO Media's local digital marketing agency, started out in cities and towns served by WEHCO properties, but it's not necessarily connected with newspapers. In fact, Flypaper has moved into an entirely new market in Nashville, Tenn., and the agency intends to keep growing.MORE
The finalists for the Mega-Innovation Award have been announced. Read this story to see which companies placed in the top four. The winner will be announced Tuesday, Feb. 27, at the Mega-Conference.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
The proliferation of new storytelling technologies can overwhelm journalists as they wonder which tools are worth the investment of time and money. Even the time to investigate can be a drain on budgets and staffing.
A team at the Donald W. Reynolds Journalism Institute's Futures Lab is stepping in to help with its new video series "Innovation in Focus," which launched Jan. 15. The series is designed to teach, by example, how to tell a story using various emerging technologies. It also highlights challenges and opportunities, tips and tricks, and equipment costs.MORE
Is your newspaper or corporate office doing something innovative? If so, resolve to submit a nomination for this year's Mega-Innovation Award. The deadline for entries is Jan. 11. There is no cost to enter.
Don't think you can't compete with the large metros? In 2016, the winner was a three-day-a-week paper: The Forsyth County News in Cumming, Ga.
Last year, Calkins Media took top honors. When the company was a finalist in 2016 for the Mega-Innovation award, its video stream produced by the Bucks County Courier Times was a repeating four-hour content block. Now, it is essentially a local TV station.
Read more about the previous winners and then nominate your paper this year!
Calkins Media was the recipient of the Mega-Innovation Award presented Friday afternoon at the Key Executives Mega-Conference.
When Calkins Media was named a finalist for last year's Mega-Innovation award, its video stream produced by the Bucks County Courier Times was a repeating four-hour content block. Now, it is essentially a local TV station.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
Five years after its inception, Main Street Media of Tennessee is a fast-growing media company operating in the suburbs of Nashville. Publishers of eight weekly newspapers, magazines and websites, the company's focus on hyper-local news unique to each community has allowed it to grow ad revenue as well as circulation.
In three weeks, at the SNPA News Industry Summit, hear how a "print-first" operation has been able to buck the trends and set itself on a path for continued growth.
Dave Gould, president and CEO of Main Street Media, says: "The idea that people no longer want to read newspapers is, in my opinion, completely misguided. But as an industry, we have to be honest and ask ourselves if we are offering our communities a product that will attract and retain readers. If we do that, can we then build a business model that will support our efforts to provide readers with strong newspapers? I believe the answer is 'yes' and that has been the basis of our company's growth to this point."More