Evvnt and Site Impact announce strategic partnership to simplify local event email marketing 4/9/19

Evvnt Inc, an event marketing automation platform, has announced a strategic partnership with Site Impact, Inc., an established email marketing operator for the newspaper industry.

"Consumers love email and we wanted to make it as simple as possible for local event organizers to create and send communications marketing their events to a targeted, opt in audience," said Richard Green, CEO, Evvnt Inc. "Our mission was to enable customers to create, target and send an email in three clicks, to an audience of up to 500,000 potential local customers, with no technical expertise required, "

Evvnt is a dynamic event marketing automation platform which syndicates events content to multiple event listing sites and calendars as a service. This new integration now brings email to the forefront of its product offering for events promoters and local venues. The company looks to replace traditional incumbent events calendars with a platform dedicated to generating millions of dollars of new business advertising revenue for publishers from syndicated and email marketing services, while helping consumers find high quality, local events.

"Promoting an event with targeted email marketing is added value at its finest. Utilizing our email marketing capabilities on Evvnt's innovative platform expands our ability to connect event organizers with their ideal event-goer," said Jennifer Gressman, Site Impact's vice president of operations. "Email marketing has become a crucial revenue stream for print and digital media companies and Evvnt is the perfect platform to bring that to the forefront."

MORE

Email achieves digital subscription monthly goal in 9 days 1/22/19

By Matt Coen, president and co-founder, Second Street

The Lawrence Journal World launched a new digital subscription initiative with email leading the way.

MORE

'Twas the night before..... 1/8/19

By Robie Scott, director of audience development and community engagement, The Post and Courier

You think you know how the poem goes – and if you grew up anywhere in the United States, you can probably recite at least the first couple of lines.

'Twas the night before Christmas, when all through the house

Not a creature was stirring, not even a mouse...

MORE

New- and old-style marketing in Oklahoma City 10/8/18

By Jane Nicholes, SNPA Correspondent

The Oklahoman Media Co. generated hundreds of advertising leads with one new marketing initiative while creating a popular new event from its traditional emphasis on prep sports.

Since March, the company has generated 850 new leads through a LinkedIn B2B marketing system, according to Lawre Everest, creative director for Oklahoman Media. To say it has exceeded expectations is an understatement.

MORE

National Newspaper Week to be celebrated Oct. 7-13 9/25/18

National Newspaper Week will be observed Oct. 7-13, in recognition of the service of newspapers and their employees across North America. NNW is sponsored by Newspaper Association Managers, Inc., the consortium of North American trade associations representing the industry on a state and provincial, regional and national basis.

Click here to access editorials, editorial cartoons, promotional ads and more; all available for download at no charge to daily and non-daily newspapers across North America.

MORE

Political email marketing expected to break records in 2018, according to Site Impact 9/18/18

According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.

The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.

MORE

Content That Work introduces 365: A content marketing newsletter 8/27/18

In a monthly newsletter, Content That Works will share lessons learned, upcoming content packages and fresh content marketing news to inspire you and your team. Subscribe for the latest content trends, marketing insights and sales resources.

MORE

Terry Kroeger: We're in this together, thick and thin. We invite you to #JoinOurStory 5/8/18

This column by Publisher and CEO Terry Kroeger was published May 5 in the Omaha World-Herald

Dear Readers,

I want to tell you a story. Don't worry. I'll keep it short.

This story is about you and us and how we're in it together, thick and thin. It's the story about our local newspaper and our community. We have been here for you in some form since 1865 – even before Nebraska was a state.

It's a story that at its most basic level is one of freedom. The stories we tell keep us all free by holding leaders accountable, by informing our community about what matters, and recording Omaha's history. Our stories also entertain, enlighten and inspire, forming the fabric of our community.

We can tell this story best because our storytellers – our employees – are part of the community, too. We are your friends and neighbors.

MORE

Email as a revenue stream 3/12/18

By Jane Nicholes, SNPA Correspondent

Chances are, many SNPA newspapers already know about Site Impact, the email marketing company that goes through 145 million addresses to find just the consumers who may be interested in a client's ad.

While CEO Brandon Rosen keeps the papers' names confidential so as not to give away competitive strategies, he says there are a lot of them. "The reason to work with us for the newspapers is, we're the source. We're a wholesale email marketing company. There are a lot of brokers out there. We don't broker anything."

Rosen will say that six of the 10 largest newspaper companies in the country are clients of Site Impact and two more are in negotiations. Smaller groups of papers use it as well, as do other media companies, advertising agencies, list brokers, radio and TV stations.

Site Impact, www.siteimpact.com, which has recently applied to membership in SNPA, prides itself on speed and the reliability of its database. If one newspaper has its own database of 10,000 emails, Site Impact probably has 20,000 in the same area, Rosen said.

MORE

Ad campaign emphasizes difference made by The Post and Courier 2/20/18

A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.

Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."

She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."

Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.

MORE