Putting people in the paper 3/19/19

By Jane Nicholes, SNPA Correspondent

When The Greeneville Sun published its "Around the Clock" special section last year, it not only made money but readers and advertisers asked for more. The paper obliged.

General Manager John Cash describes the section as featuring "ordinary people doing everyday things." That's all it is: photos of people taken over the course of a day. Only now it's a quarterly special section called "Around the Town."

"I think what people really liked is these are people who would never get their picture in the paper, probably," Cash said. "These are just every day, normal folks, doing whatever they do at work and during all hours of the day and night."

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Generating excitement among readers and advertisers 10/30/18

By Jane Nicholes, SNPA Correspondent

Generations is an 8 ½ by 11 glossy magazine that is intended to look like a magazine, not like part of a newspaper, says Brenda Bennett, regional sales manager for the SCNI newspapers in Conyers, Covington, McDonough, Jackson and Jonesboro, Ga. "I think the key to the success of the book is that we're reaching outside of our media markets and looking for stories and travel ideas and food, and it also helps to have a major retailer in the mix."

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Taking back local advertising with targeted local niche guides 12/12/17

Gone are the days when publishers can safely depend on local businesses for recurring advertising spends, or someone selling their car would look to the newspaper first. Phil Pracht, product manager of TownNews.com, says; "It's time to confront these issues head-on, and pivot."

During a presentation on the Mega-Conference Solutions Stage in February, Pracht will be talking about local niche guides, which he says "offer an exciting opportunity to take back SMBs in a way that's unique and, more importantly sustainable."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

Register for the Mega-Conference

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Cause-marketing sections earn goodwill and $85,000 in Richmond 12/5/13

Second-place honors in SNPA's Best Revenue Contest go to The Times-Dispatch in Richmond for its cause-marketing sections, which are generating goodwill in the community and added revenue for the paper.

The success of the paper's program is largely due to the relationships the staff has built with decision-makers at organizations throughout the community.

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