Alabama Media Group launched Red Clay Media in 2017 as a video-driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving video arm with three distinct brands that focus on feel good, inspirational and comedic southern content.
Kat Duncan spoke with Elizabeth Hoekenga Whitmire, senior director of audience development for Alabama Media Group and Red Clay Media, to learn more about how they've conquered what many newsrooms are still struggling with – making money with video content.MORE
TownNews and Stringr have announced a strategic partnership that will enable clients using TownNews' content management systems to easily expand their video inventories with high-resolution pre-packaged videos from Stringr's vast video marketplace.MORE
The Richmond Times-Dispatch is excited to launch the Virginia Video Network, a location-based video advertising solution delivered through standalone periodical racks and video displays. Through this new platform, the paper's advertisers can market directly to consumers at the point of purchase in high-traffic retail locations.
Virginia Video Network is Virginia's first digital-out-of-home video marketing solution that combines data and technology together to deliver relevant advertising messages to targeted customers.MORE
Aileen Devlin of the Daily Press in Newport News, Va., was awarded GRAND PRIZE honors (as well as first-place in the spot news category) in SNPA's annual Photo / Video Contest.
Awards were announced at the SNPA News Industry Summit in Nashville. Read this story to see the winning photos and videos.MORE
SNPA has announced the finalists in this year's Photo / Video Contest. Is one of your photographers on this list?MORE
Win cash prizes and earn recognition for your photojournalism skills in SNPA's 2018 Photo/Video Contest.
The contest includes four categories: Spot news photos, Sports photos, Feature photos and Videos.MORE
The Associated Press has announced it will offer eye-catching human interest, entertainment and viral content from Cover Video on its online AP Video Hub platform.MORE
In segment one of Innovation in Focus, the Donald W. Reynolds Futures Lab spoke with Terez Paylor, Chiefs beat writer at The Kansas City Star, who goes live with readers every week. During March, Innovation in Focus explored live video by testing various tools and methods in the field. In this segment the Futures Lab used multiple iPhones to broadcast live from the Columbia Missouri Farmers Market.MORE
"Newspapers have been trying to play defense for a long time. From classifieds to inserts to our core users migrating to digital, our industry has been in protection mode," says Vince Johnson, publisher of The Item in Sumter, S.C. "Video allows us to play offense."MORE
Ian Maule of the Tulsa World was awarded GRAND PRIZE honors this morning (as well as first-place in the spot news category) in SNPA's annual Photo / Video Contest.
Awards were announced at the SNPA-Inland Annual Meeting on Tuesday, Sept. 12. Read this story to see the winning photos and videos.MORE
Carl Esposito, publisher of The Daily Times in Maryville, Tenn., for nine years and regional president for Adams Publishing Group for nearly three years, will retire effective Nov. 1.
Bryan Sandmeier, general manager of The Daily Times, will be promoted to publisher.
Paul W. Mauney, general manager of The Greeneville Sun and Adams' chief revenue officer for this region, will replace Esposito as regional president for Adams' Tennessee/North Carolina/Virginia group.More
There are seven changes news organizations need to adopt to succeed during the reader revolution. Jim Brady, CEO of Spirited Media, lays them out in a recent post for the Reynolds Journalism Institute. They include: serving your audience first (not your newsroom) and having a point of view.More
I am happy to share some good news with my fellow SNPA members. My family and I especially want to share with you some of our thinking and reasoning behind our decision. All of us (Ben, Palmer, Olivia, Eliza and me) have made a commitment to donate $25 million to the University of North Carolina's School of Media and Journalism.
This is the largest donation ever in the history of our family. We are lending our name and it will now be called the Hussman School of Journalism and Media. Here's why we are doing it.More