An overview of how to use Google Analytics. We will take a look at how the numbers can help drive major projects, and what you can be bringing to your news meetings. Sherri Horton, GateHouse's data scientist, will help you look into this important field.
SNPA members can register FREE for this March 22 webinar.MORE
Readers of the Times News in Kingsport and the Johnson City Press, both in Northeast Tennessee, saw new looks on Tuesday, Dec. 12. The redesigns of the Sandusky Newspaper Group papers are somewhat different but the goal is the same: Make them easier to read.
But it's not just the design that has changed; it's also the ways in which stories are told, according to Times News Publisher Rick Thomason, who is overseeing the project.
"Our redesigns aren't just about fonts, rebranding and colors," said Bill Ostendorf, president and founder of Creative Circle. "It's really about changing newsroom culture and creating content that is more relevant, more interesting and easier to read."MORE
For the Springfield (Mo.) Business Journal, Creative Circle launched a new site Aug. 14 at www.sbj.net along with an all-video sister site at sbjlive.net. SBJ switched its primary site from 1Up to Creative Circle in the transition. MORE
The Paducah (Ky.) Sun will transition to a new website this week. The plan is to bring the new site online Wednesday morning.MORE
The Swedish newspaper Svenska Dagbladet developed an algorithm guided partially by editors and partially by reader preferences that delivers a personalized home page for each website visitor. Editor-in-Chief Fredric Karén credits the technology with a significant boost in online traffic and digital subscriptions.MORE
Open discussion of issues is important to the general public. It's also important that newspapers have clear guidelines for those dialogues. View the guidelines set in place by the Galveston County Daily News.MORE
This week we explore a publishing platform that integrates story components in a unique way, and a startup that organizes news reports around historical context.MORE
This week we see how TwitterTrails evaluates the credibility of a rumor spreading in social media, and we learn how new tools are making it easier to extract data from websites.MORE
This week we learn about the work of viral content editors, and we see how public data can be pulled together to monitor the work of lawmakers.MORE
This week we learn about a collaboration to build an open-source commenting and discussion platform for news organizations, and we explore how the Verification Handbook can help inform the use of citizen-generated materials.MORE
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.More
A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.More