AP works with Polar to deliver native ads

The Associated Press has chosen MediaVoice, a native advertising platform from Polar, to deliver content-based advertisements across its desktop and mobile properties. Polar helps publishers like the AP capitalize on this new revenue opportunity with a platform that enables them to easily deliver native ads, leveraging their existing content management system and ad-serving infrastructure, placing them in-stream across desktop and mobile sites and apps.

"The Associated Press reaches millions of consumers around the globe, so we needed a native ad solution that would scale across all our properties," said Ken Detlet, vice president, digital advertising strategy and sales at AP. "MediaVoice brings us the flexibility to run native ads across desktop and mobile, including our native iOS and Androids apps, all while using our existing ad server."

The adoption of native advertising across the market is encouraging: marketers are using content to better engage with consumers and eMarketer reports that 90 percent of publishers already have or plan to offer native ad products this year for content marketers to reach and engage with their audiences.

"We built MediaVoice from the ground-up with the publisher in mind," said Sean Erjavec, senior vice president, sales at Polar. "Publishers are seeing improved workflows by eliminating existing manual steps to run a native ad, consolidated reporting on engagement and social activity, and the ability to scale the native ad campaigns across desktop and mobile."

MediaVoice's ease of integration into existing workflows lets a publisher harmonize with its current infrastructure and offers a turnkey native advertising solution that works alongside established content processes.