AdMall® and BIA/Kelsey form media research alliance

Sales Development Services, Inc. (SDS), parent company of AdMall, has announced its newest partnership with BIA/Kelsey. As a provider of local market research for AdMall, BIA/Kelsey will provide select data from its Media Ad View Plus® forecast that details the dollar amounts and percent of total spending by media type in each of the available 94 business categories for the total U.S. market. BIA/Kelsey will also provide comparison spending in each local market for local traditional media versus local digital media.

"As media buyers look both locally and nationally to identify the right mix of traditional and digital channels for reaching local targets, it's critical to have a complete understanding of the total ad pie," said Dr. Mark Fratrik, senior vice president and chief economist, BIA/Kelsey. "We are pleased to partner with AdMall to deliver data that offers a valuable snapshot of the ad market so buyers can decisively identify trends, revenue opportunities and, very importantly, competitors."

AdMall provides business intelligence to help media salespeople Sell Smarter^TM using the consultative approach. AdMall's databases include local and major account intelligence, automotive, healthcare, co-op and consumer spending data. AdMall subscribers also have access to nearly 1,000 reports from the national AudienceSCAN study – including purchase intent for the next 12 months for hundreds of consumer products and services – as well as sales tools like the digital audit, diagnosis call (needs analysis), mapping and presentation generators.

BIA/Kelsey's service will serve as a research source for AdMall's Local Account Intelligence. Current AdMall clients who are already BIA/Kelsey subscribers can upload and integrate their full BIA/Kelsey data directly into AdMall reports and presentations.

"In today's rapidly changing media marketplace, providing extraordinary value is no longer optional, it's a requirement," says C. Lee Smith, president/CEO of Sales Development Services. "BIA/Kelsey provides media spending forecasts that are reliable and affordable, which makes them a good match for AdMall and a resource worthy of consideration for our clients."