Athlon Media and PGOA Media enter agreement

Athlon Media Group and PGOA Media announced July 16 an agreement for Athlon to acquire the rights to publish all  PGOA print properties: American Profile, Relish, and Spry magazines. PGOA Media will retain the digital properties of the three brands as well as its other Web properties.

Combined, the PGOA Media print brands (circ. 34 million) and Athlon SportsMagazine (circ. 9 million) will make the new company, Athlon Media Group, the largest publisher of newspaper delivered content with a circulation reach of 43+ million via 1,600 newspapers.

As the largest publisher of niche publications to men, Athlon complements American Profile's CD county reach as well as the audiences for Relish and Spry, the largest food and health/wellness advertising-supported newspaper magazines in the nation.

"Our ability to aggregate these brands under one umbrella will enhance the value to our newspaper partners," said Jerry Lyles, senior vice president for publisher relations.  "We look forward to providing our partners with the most diverse offering of newspaper-distributed magazines as well as expanded content for their properties."