Research Alert: Final analysis on 2016 political advertising

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Borrell Associates is releasing new research today – "The Final Analysis: Political Advertising in 2016." The report is $995.  An executive summary is available for free download

Here are some highlights: 

  • A record $9.8 billion was spent on national, state and local campaigns.
  • TV still snared the largest share, but it slipped a lot.
  • Digital media got more than expected, mostly due to social media ads.
  • It's far from over. We're likely to see $5.8 billion spent on political ads this year.

CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."

Learn more

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