Diversifying revenue and/or audience through cross-departmental collaboration

Presented by Michelle Kerr, senior manager/audience development, The Atlanta Journal-Constitution; Micah Beatty, manager of digital yield and partnerships, Cox Media Group; and Jaime Sarrio, digital content manager, AJC.com. 

At the upcoming Driving Digital Revenue Conference, sponsored by SNPA and the Inland Press Association, the team at The Atlanta Journal-Constitution will share two case studies from recent experiments to diversify revenue and audience through a cross-department collaboration. Learn how the AJC grew its local audience and increased revenue with this cross-departmental effort that monetized existing content in new and efficient ways.

See the complete program and register here

Registration Fees:

• Members of Inland, SNPA and co-sponsoring state associations: $225
• Non-members: $500

Accommodations:

The Westin Atlanta Perimeter North
7 Concourse Pkwy. NE, Atlanta, GA 30328
(770) 395-3900

Need assistance with accommodations? Please contact Karla Zander kzander@inlandpress.org or 847-795-0380