Belinda Lush joins Leap Media Solutions

Belinda Lush

Leap Media Solutions has appointed Belinda Lush as its executive vice president, client solutions and strategy. Lush is an experienced commercially-oriented marketer, having held a variety of senior executive roles in print and digital publishing over her 15-year career.   In her new role, she will direct Leap Media's client solutions division, including overall program and partnership development, strategy implementation, marketing execution and performance analytics.

Prior to joining Leap Media Solutions she was the commercial director and head of online for Lonely Planet. While there, Lush directed and achieved significant performance turnaround of lonelyplanet.com by capitalizing on traffic growth, negotiating commercial partnerships, improving brand and marketing effectiveness and influencing website user experiences.

After graduating from RMIT in Melbourne with a BBA in marketing, Lush began her data marketing career at an airline holding a variety of roles, including product manager and partner marketing manager for one of the early Frequent Flyer programs launched in Australia.  She later moved into newspaper publishing at Fairfax Media in Australia, then the Daily Mail in London.

As Leap Media Solutions CEO Dan Williams explained, "A key cornerstone of our approach involves a shared/managed services framework that allows us to (1) deploy world-class technology and (2) deliver expertise to re-engineer our clients' businesses around customer intelligence and proven best practices in audience management and monetization.  Bringing Belinda onboard is a major step forward in addressing this commitment to our newsmedia client community."