McClatchy's new digital agency drives success for advertisers

Excelerate combines research, digital services and media for clients

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The McClatchy Company has announced the launch of excelerate, a full-service digital agency designed to offer local and regional advertising clients marketing solutions that drive results.

Excelerate uses data-driven principles to design customized digital marketing plans for businesses, then tracks and measures success every step of the way. Owned by McClatchy but with separate executive, creative and national sales teams, excelerate offers businesses leading marketing services and solutions at the local and regional level. The newly launched effort is building partnerships with clients and already has roots in more than a dozen growing U.S. markets.

"Excelerate harnesses McClatchy's deep portfolio of media products, services and partnerships to deliver digital and traditional marketing plans to advertising clients," said McClatchy President and CEO Pat Talamantes. "We already offer many high-end services, including research, media strategy and video production. Excelerate enhances client success by concentrating the wealth of our internal assets and external digital partnerships into one cohesive package."

Excelerate has already established successful relationships with regional retailers, performing arts organizations, automotive dealers and more. Services offered include website creation, SEO, social media management, video, creative, branded content production and research.  Results are tracked and delivered with a focus on driving a strong and measurable return on investment for every client's campaign.

Excelerate General Manager Andrea Rowan says collaboration is key when partnering with clients. "Excelerate delivers success through research, an area often overlooked by agencies.  We use data to formulate each client's plan and continue to analyze that information throughout the relationship. Excelerate is where creativity, technology and results intersect to provide a holistic marketing solution exceeding client expectations."

Rowan, a seasoned agency and media veteran, joined excelerate earlier this year, bringing more than 15 years of strategic digital media and marketing experience to the company.  She has a track record of creating and leading successful digital marketing efforts for large media companies and marketing firms. Those efforts honed her skill of transforming traditional media companies into client-focused digital companies.  Rowan is a Denver (Colo.) native and is well-connected within the emerging tech industry, having formed lasting partnerships throughout the digital media landscape.

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