2017 and Beyond in Local Market Spending
Money that has traditionally been spent on advertising is moving to promotions and digital services. Corey Elliott, vice president of research with Borrell Associates, says: "It is no longer about media pitted against another. It is about how a local business spends on everything that can potentially win over customers."
On Friday, Feb. 24, during the Key Executives Mega-Conference, Elliott will look at the advertising expenditure forecasts of local businesses.
Publishers and advertising department executives need to hear his talk: "2017 & Beyond in Local Market Spend."
Register today for the Mega-Conference.