The Science of Storytelling


Stories are an art.  But, like art, there is technique behind all the great works. 

During a Friday afternoon breakout session at the Mega-Conference, Matt Sheehan, director of stories and emerging platforms in the College of Journalism & Communications at the University of Florida, will examine and review what science and research tell us about what resonates, what may not work as well as we expect and how you could design content to break through.

Take advantage of this Mega-Conference opportunity by sending your key editors to the Mega-Conference. Register today and join Inland, SNPA and LMA in Orlando February 23-25.

Register today for the Mega-Conference.


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