Changing the Local Media Narrative
"Amidst this free-for-all, fake-news social media era, local media has an opportunity to shine," says Brad Thatcher, CEO of Thatcher+Co. "To do so, local media MUST tell its story well."
During the Key Executives Mega-Conference, which opens Feb. 23 in Orlando, this PR expert who has spent the past year collecting information and interviewing media executives will offer a compelling view on what it will take to reinvent the local media opportunity.
Thatcher says, "Local media companies are not only bedrocks of their communities, but also great innovators that have learned to master delivery of their trusted content over digital channels. There's never been a greater moment to seize this opportunity to show how 'old' media is being reborn, retaining its relevance to consumer and advertiser audiences."
Register today for the Mega-Conference.