Break-Out Session:
Engage Your Auto Dealers!
Bill Bradley and Roger Castillo, co-founders of Share Lift, will share insights into local auto dealers' challenges, needs and co-op requirements during a Monday afternoon break-out session at the Key Executives Mega-Conference in February. They also will talk about ways newspapers can engage their dealers to gain a greater investment of their dollars.
Bradley said, "Our presentation focuses on leveraging market-level insights to drive strategies for local auto dealers."
He said: "In the highly commoditized world of media, companies that sell strategies, as opposed to tactics, win. Know your dealer's situation before you walk into his dealership."
Our Presenters:
Bill Bradley
Bill Bradley has more than 20 years of sales leadership experience in media (Gannett, AH Belo, Knight Ridder and Morris). He is a passionate sales leader focused on generating marketing ROI for local market automotive dealers. Most recently, Bradley oversaw the entire automotive segment for Gannett.
His diverse background includes the development and implementation of strategies specific to the automotive segment. He has rich experience in product and sales tool development, sales methodology, marketing strategies, local market intelligence and sales education.
He has extensive experience as a sales trainer and has trained countless sales teams across multiple categories. Bradley has a fundamental understanding of scalability across all solutions that enables effective deployment of programs and solutions regardless of scale. He has lectured at the University of Texas, Texas Tech, University of Kentucky and The University of Pennsylvania, and at newspaper industry conferences.
Roger Castillo
Roger Castillo also has more than 20 years of sales leadership experience in media (AH Belo, Freedom Communications and Morris Communications). He has a track record of increasing revenue and market share by building top-tier teams and creating data-driven strategies.
His comprehensive background includes sales, marketing, operations, research and CRM expertise. He has designed, built and delivered fact-based models using statistical and data mining tools for Fortune 500 companies such as Gannett, Rubbermaid Commercial Products and Kimberly Clark.
He is a pay-for-performance pioneer, as a key member of the team that developed this program at AH Belo.
Register for the Mega-Conference before costs go up
Keywords
automotive, Bradley, Castillo
