Mega-Conference program is announced
The program has been announced for the Key Executives Mega-Conference, to be held Feb. 23-25 in Atlanta, Ga.
In planning your travel, you'll want to arrive in time to attend the morning bonus sessions on Monday, Feb. 23, which begin at 10 a.m. You'll be able to choose from the following morning options:
Option 1:
Kirk MacDonald
Unlocking more revenue through new approaches to digital exchanges – it's not about remnant sales! Kirk MacDonald, CEO of AdTaxi, looks at how publishers can unlock dollars by participating in premium exchanges and customized platforms.
- 10 a.m. – Programmatic Buying Basics – Kirk MacDonald
- 10:40 a.m. – Where the Dollars are Going and Where They Aren't – Kirk MacDonald
This session will adjourn at 11:20 a.m.
Option 2:
Hear how publishers can grow revenue and get other high-impact results with quick "how to" presentations from our R&D partners. Best practice case studies and new ideas will be explained in four successive 20-minute presentations. The four sessions run from: 10-10:20, 10:30-10:50, 11-11:20 and 11:30-11:50.
This session will adjourn at 11:50.
R&D companies are invited to submit a proposal for a Quick Bite session by Dec. 5.
The Trade Show also opens Monday morning at 10 a.m., featuring lots of great products and services that will save you money and help your newspaper make money.
Ken Doctor |