NIE program celebrates 10 years of publishing Kid Scoop

The Newspapers in Education program for The Daily Post-Athenian (Athens, Tenn.) is celebrating its 10th year publishing the Kid Scoop page.  The student activity page is published weekly in the Wednesday edition of The DPA.

A&J Body Shop and Wrecker Service is sponsoring the Kid Scoop page.

The Kid Scoop page targets grade levels 2 through 8 and explores a new subject each week. The page is packed with pencil-grabbing games, puzzles and brain teasers that grab young readers' attention and keep it.

Kid Scoop believes kids want to learn and that learning is fun! The educational page builds reading, writing and critical thinking skills plus positively engages young people in their communities.  The page is also entertaining.

Lu Shep Baldwin will address the Key Executives Mega-Conference on Tuesday afternoon, Feb. 24.  Her topic will be: "Event Marketing: Revenue-Building Events for Smaller Newspapers." Events can become a major source of revenue for even small newspapers. Baldwin will offer ideas that have been successful in a smaller newspaper company, a step-by-step guide on how to plan an event, multiple handouts and a short video with actual footage from events. Learn how to customize revenue-building events from a larger newspaper company and make them successful in a smaller newspaper company. Learn more and register for the Mega-Conference.

The additional learning resources offered by Kid Scoop can be used by both families and schools. Teachers can use the page in the classroom to promote standards-based learning.  Each activity on the page is correlated to a national teaching standard.  Parents will want to use the Kid Scoop materials to foster academic success, a joy of learning and for family discussions.

Kid Scoop is a Sonoma, California-based company that has more than 20 years experience in creating award-winning educational programs for print and the Web.

The Kid Scoop page is an internationally syndicated newspaper feature published in more than 300 local newspapers for an international circulation of 7.5 million and continues to grow.

The activity page stimulates children's interests and gets them actively engaged in a subject. This involvement in the text furthers their mastery of an academic skill.

When parents read the page with their child they establish the value of the Kid Scoop page as an educational tool.

The Daily Post-Athenian Newspapers in Education program is a non-profit literacy program for the schools and the community. Teachers and students receive The Daily Post-Athenian in the classroom to be utilized as a teaching tool and as an additional educational resource.  Sponsorships for the NIE program, which includes local businesses, industries and individuals, covers the cost of the newspapers for the classrooms.

Lu Shep Baldwin also is director of educational services and event marketing for Jones Media, Inc., Greeneville, Tenn.  The Daily Post-Athenian is published by Jones Media.  She can be reached at lushep.baldwin@jonesmedia.biz or (423) 506-5980.