Native Advertising That Works to be unveiled at Mega-Conference

Content That Works announces Native Advertising That Works, a new division dedicated to producing white-label local sponsored stories on behalf of local media companies.

Two media companies already have signed with Native Advertising That Works to produce their local sponsored stories, slideshows and video for branded content presentations. Native advertising programs also can include suggested social media management, analytic trafficking and SEO enhancement.

"We saw the biggest names in the business getting into native advertising – The New York Times, The Dallas Morning News, Chicago Sun-Times – and realized that even large media companies today don't have the bandwidth to produce these local stories without crossing church and state boundries," said Paul Camp, CEO of Content That Works. "We felt that no company is better positioned to help local media companies produce responsible local sponsored content than CTW."

Native Advertising That Works tailors each sponsored-content program to the specific goals of its media partners and to the profile of the local market. No two programs are alike. CTW draws on its content warehouse of thousands of stories to economically and swiftly produce interesting topical articles that quote local advertisers and help elevate them in search.

"We are focused on the local opportunity, not national advertisers," Camp added. "Other companies can try to deliver national ad dollars to local media; we believe there is a huge local upside. Our team does the heavy lifting of creating the content so that the local media companies can concentrate on selling and generating new revenue. Our clients expect to generate tens of thousands of new ad dollars with their programs."

To learn more about Native Advertising That Works, email info@contentthatworks.com, call (866) 626-6836 or stop by Content That Works, Booth 28, Feb. 24-26 during the Mega-Conference.