Alma Media Corporation is live on Newscycle Advertising

Newscycle Solutions announces Alma Media Corporation is live on Newscycle's advertising management system for 171 of the group's online and print products.

Alma Media is a multimedia news company serving audiences in Finland, the Nordic countries, the Baltics and Central Europe. The Newsycle Advertising go-live includes 147 users across 35 Alma Media properties in 18 geographical ad production locations.

Alma Media states that implementing Newscycle Advertising has enabled deeper insight into the group's sales performance, improving sales forecasting and reporting.

"The production start-up was easy," said Juuso Liljeroos, sales director of Aamulehti, Alma Media's largest newspaper. "Changing to the new, uniform advertising system enables more efficient sales and reporting. With all of Alma Media on the same system, we can also better use our CRM data."

"Alma Media Group has a strong focus on growing cross-media ad sales," said Jonas Bringle, Newscycle's vice president of sales in EMEA. "By installing Newscycle Advertising, Alma Media Group has actionable, real-time data to increase sales efforts to explore new revenue opportunities."