U.S. newspaper publishers form digital ad network

Four large U.S. newspaper groups are joining forces to create a national advertising network focusing on emerging digital platforms.

Gannett Co., Tribune Publishing Co.,  The McClatchy Co. and the Hearst newspaper group have formed Nucleus Marketing Solutions in an effort to leverage their geographic reach and combined scale to help marketers more effectively target their ads.

The group says the network has the ability to reach a combined 168 million unique visitors on the publishers' digital platforms and will offer access to 70 percent of consumers in the top 30 U.S. markets. Read more from The Wall Street Journal.

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