Audience PowerPoints

Posted

PowerPoints (in PDF format) from the Audience Development & Circulation Management Conference are for the benefit of conference attendees and may not be further reproduced without the permission of the presenter and conference sponsors (Inland Press Association and SNPA).

Tuesday, June 7:

Fifty Shades of Pay: Diversifying Revenue Sources Beyond Digital Advertising and Subscriptions

  • Jim Moroney, president and CEO, A.H. Belo, and publisher and CEO, The Dallas Morning News

Driving Consumer Revenue and Loyalty With Data

  • Joe Leong, vice president and chief revenue officer, Albuquerque Journal
  • Angie Grissom, senior director of audience development, The Dallas Morning News

The Audience Growth and Revenue Rewards of "Engaged Journalism"

  • Combined PowerPoint with:
    • Jake Batsell, author and digital journalism professor, Southern Methodist University
    • Dan Seaman, product director/engagement tools, Viafoura

Optimizing Subscription Pricing, Gauging Content Profitability and Monetizing Online Visitors: The Digital Data Advantage

Subject Line: Driving Digital Engagement with Email.  Yes, Email

  • Laura Inman Nolan, director of audience engagement, The Atlanta Journal-Constitution/CMG Group Lead

Revitalizing Print: Highlights From 25 Ways to Improve Your Print Products in 2016

  • Combined PowerPoint with:
    • Bill Ostendorf, founder and president, Creative Circle Media Solutions
    • Mark Stange, principal, MWStange LLC

Wednesday, June 8:

Meeting Readers Where They Are: How The Dallas Morning News Reorganized to Become a Better Digital News Organization

Why Data is the Fundamental Building Block of Audiences – and Your Viability

Delivering Results with Legacy Circulation Strategies

  • Robert Rivera, circulation director, Albuquerque Journal (to be posted soon)

Find the Multiple Revenue Sources in Your Market

  • Combined PowerPoint with:
    • Laura Burke, general manager, Suburban Life Media/Shaw Media
    • Kate Weber, publisher, Shaw Media

The "Content Ownership" Approach to Audience Development

  • Eric Janssen, vice president/audience development, Sandusky Newspaper Group
audience development, SNPA, Inland
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