Shifting Video from a Product to a Strategy
How can newspapers turn video from a product to an organizational strategy and monetize it?
That's the topic to be examined on the Revenue Stage during next month's Key Executives Mega-Conference.
Topics and presenters during the Friday morning breakout session will include:
- Live Streaming Breathes Life into Your Video Strategy: Emanuel Viklund of Lemonwhale will show how European local media group Amedia, utilizing Lemonwhale's platform, turned local sports into one of its biggest revenue drivers by enabling its 62 small- and medium-sized publishers to easily cover local sports games.
- Solving for the Production Problem – Better – Faster – Cheaper: Meeting today's video content needs for today's on demand users has local publishers facing a supply problem. How do we produce the quantity of quality video that can turn video from a product to an organizational strategy? Learn from Nick Birren how StudioNow helped Yelp go from producing 56 videos in the month of June to 439 in December of last year and how to develop a production strategy to fit the needs of your audience.
Register today for the Mega-Conference.