Mega-Conference - Revenue Stage

Shifting Video from a Product to a Strategy

Nick Ames, Eric Shih, Emanuel Viklund and Nick Birren
Nick Ames, Eric Shih, Emanuel Viklund and Nick Birren

How can newspapers turn video from a product to an organizational strategy and monetize it?

That's the topic to be examined on the Revenue Stage during next month's Key Executives Mega-Conference.

Topics and presenters during the Friday morning breakout session will include:

    Outstream is Mainstream! Monetizing Video at Scale: Learn how outstream can bring significant video monetization opportunities through a combination of publisher direct sales as well as programmatic advertising. Teads and McClatchy will be revealing a joint case study illustrating the benefits of outstream video to newspaper publishers – a use case that has been adopted widely by U.S. newspaper publishers, including: The Washington Post, Gannett, tronc, McClatchy and many more. With Eric Shih of Teads and Nick Ames of McClatchy.
  • Live Streaming Breathes Life into Your Video Strategy: Emanuel Viklund of Lemonwhale will show how European local media group Amedia, utilizing Lemonwhale's platform, turned local sports into one of its biggest revenue drivers by enabling its 62 small- and medium-sized publishers to easily cover local sports games.
  • Solving for the Production Problem – Better – Faster – Cheaper: Meeting today's video content needs for today's on demand users has local publishers facing a supply problem. How do we produce the quantity of quality video that can turn video from a product to an organizational strategy? Learn from Nick Birren how StudioNow helped Yelp go from producing 56 videos in the month of June to 439 in December of last year and how to develop a production strategy to fit the needs of your audience. 

Register today for the Mega-Conference.



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