Holiday Success Tip 3!

Sell ads around a unique concept

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Paul Camp has offered all SNPA members a 20 percent discount from Content That Works on all of its holiday products for 2014.

"We have a special section centered around Christmas and all the events that are in the area," says Pat Taylor, ad director for The Pilot in Southern Pines, N.C.

"We gather it all together at the end of November, and it goes into the paper as one package. That way people can thumb through it and plan their holidays," he says.

Focusing on local advertisers is especially key for hyper-local publications like The Pilot.

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