News Industry Summit

It's not too late to register

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It's not too late to register to attend SNPA's News Industry Summit, to be held next week in Charlottesville, Va., at the Boar's Head Inn. 

Among the sessions that you won't want to miss:

Kelly O'Keefe
The Brand Center Process:
From Ideas to Execution

Lost in the intense focus of our industry's transformation is the important consideration of our brands' staying power and how the digital disruption should give us a reason to pause and consider a reboot.

During the Tuesday morning session, Professor Kelly O'Keefe will talk about the power of thoughtful branding and audience reaction to student prototypes of the Richmond Times-Dispatch.

O'Keefe has been a marketing innovator for more than 20 years.  Prior to becoming a professor and managing director of the Virginia Commonwealth University Brandcenter, he led O'Keefe Marketing, a pioneer in digital marketing and branding.  O'Keefe Marketing has received more than 100 major awards, including Southeast Agency of the Year by Adweek Southeast. O'Keefe has been personally honored as Virginia Entrepreneur of the Year and Richmond Ad Person of the Year.

More details about the News Industry Summit:

Watch www.snpa.org for news next week from Charlottesville.

News Industry Summit
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