New partnership to offer digital ad and marketing services

Tru Measure, the media measurement and analytics technology firm owned by The McClatchy Company, has announced a new partnership with UpperLine Media to provide Gulf Coast businesses with customized digital advertising and marketing services.

UpperLine Media is a digital ad agency and subsidiary of EATEL, the Louisiana-based telecommunications company. Tru Measure and UpperLine Media launch their partnership with the opening of UpperLine Media's digital ad agency offices in Covington, La.

"UpperLine Media's results-focused approach to serving local businesses aligns with McClatchy's expertise in advertising services," said Christian A. Hendricks, McClatchy vice president, interactive media. "We're excited that EATEL has selected our Tru Measure platform to power the UpperLine Media brand."

Hendricks said McClatchy also has a history of serving the Gulf Coast communities with high quality news and advertising services. McClatchy publishes the Pulitzer Prize-winning Sun Herald newspaper in nearby Biloxi, Miss.

Building upon EATEL and McClatchy's longstanding relationships and ties to Gulf Coast communities, UpperLine Media will navigate clients through unique and effective marketing campaigns centered on their individual needs and goals. Whether clients want to build their brands, drive more traffic to their websites or boost quarterly sales, the objective is to execute a campaign that brings measurable success and accountability.

"Results are the only metric that matter in advertising," said Charity Huff, founder and general manager of Tru Measure. "The team at UpperLine Media has invested in experienced digital marketers and partnered with vetted, proven technology such as Tru Measure to bring a customized, results-oriented approach to advertising."

Tru Measure technology provides business owners and sales consultants access to real-time, digital advertising performance reports and other marketing and reputation management services with the goal of improving the advertising return on investment or ROI.

"UpperLine Media's brand promise marries perfectly with Tru Measure's focus on telling the advertising ROI story," said Joshua Descant, general manager of UpperLine Media. "UpperLine Media creates campaigns that bring measurable success for our clients and holds our team accountable for the end result."