Tru Measure partnering with Fayetteville Observer, Liberty Point Media

Tru Measure, the media measurement and analytics technology firm owned by The McClatchy Company, has announced a long-term partnership with The Fayetteville Observer of North Carolina and its digital ad agency, Liberty Point Media.

Tru Measure's suite of customized digital advertising tools and marketing services will power Liberty Point Media and allow the agency to better serve its small and medium-sized customers.

"Tru Measure enables us to get our digital ad agency up and running with an experienced technology and operations partner," said Scott Embry, director of advertising for The Fayetteville Observer. "McClatchy and Tru Measure have vetted, best-in-class digital solutions that will deliver valuable results for our local advertisers."

Liberty Point Media launched Tru Measure's Tru Local^TM digital agency solution in January. The program includes a comprehensive product set developed through the team's extensive digital advertising expertise to successfully build, manage, optimize and renew campaigns. These local advertising services are further empowered by Tru Measure's customizable analytics platform that clearly demonstrates advertisers' return on investment.

"With years of hands-on experience under our belt, Tru Measure has created a compelling local business marketing and advertising program that delivers on the results needed and expected by our publisher and agency partners," said Charity Huff, founder and general manager of Tru Measure.

Tru Measure delivers advertising analytics and related digital agency services to a broad spectrum of North American, European and Australian companies, including McClatchy, The Seattle Times, Pilot Media and Sunshine Media.