Two-thirds of smartphone users with newspaper apps use them frequently
Nearly two-thirds of the smartphone users who had downloaded newspaper apps said they used the apps frequently during the week prior to participating in a national mobile media news consumption survey.
This was the highest percentage of frequent users – smartphone and tablet – in all news app categories. But among the tablet newspaper app users, fewer than half said they used the apps frequently.
These were just a couple of findings in the second annual mobile media news consumption survey conducted by the Reynolds Journalism Institute in collaboration with members of the Digital Publishing Alliance. The DPA is a member-supported initiative of the RJI at the Missouri School of Journalism.
Other key findings:
- The number of smartphone and/or tablet users who had downloaded one or more news apps jumped from 30 percent in the first quarter of 2012 to nearly 60 percent in the first quarter of 2013.
- Seventy-four percent of large tablet users and 61 percent of smartphone users said the newspaper apps they downloaded were produced by the newspapers they read in print.
- Women were more likely than men to download tablet news apps in the TV news, radio news and niche news categories.
- What percentage of smartphone and/or tablet news consumers said they downloaded one or more news apps? Which gender was much more likely to download smartphone news apps in all categories? Click here to find out the answers to these questions and more.
The intended purpose of the RJI-DPA mobile media news consumption surveys is to gain insights into who uses mobile media and how their uses for news may change over time. Click here to learn more about the mobile media research project. The fifth research report will focus on the usage of specific smartphone and tablet features for news.