Who will survive the future?
The past century is marked by intermittent media disruptions, and each time a few "disrupted" companies morphed into bigger companies. At the Oct. 5-7 News Industry Summit in Savannah, media analyst Gordon Borrell will walk through the fascinating story of a half-dozen media companies – well-known today – that not only survived, but also thrived from the disruption.
All of these companies exhibited a distinct pattern that can be applied to today's disrupted newspaper environment. Borrell's presentation will include key predictions from Borrell Associates' remarkably accurate "Delphi Panel," painting a media landscape that is likely to excite those who plan to succeed, and scare those who won't.
"Significant shifts in consumer and advertiser habits are giving us a clear picture of what local media will look like just a few years from now," Borrell says. "It's so different than what we've known that it'll probably give some publishers the heebie-jeebies. But viewed through the scope of media history, you'll realize that what's happening has happened before, that an entirely new set of opportunities is opening up that newspaper publishers – at least some of them – are highly likely to seize as their own. I'm planning to show those opportunities, and to describe what the successful media company of the future is likely to look like."
Gordon Borrell is a sought-after speaker for conferences and company meetings and one of the media industry's leading analysts. He is ranked in the top 2 percent among Gerson Lehrman Group's 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media. Prior to starting Borrell Associates, Borrell was vice president for new media for Landmark Communications, where he worked for 22 years. He started his career as a reporter and editor for The Virginian-Pilot in Norfolk, Va. In 1989 he began pioneering interactive ventures and helped establish the first TV, newspaper, cable and network TV websites. Borrell conceptualized and helped create InfiNet, an Internet access and hosting company later split up and sold to Earthlink and to Gannett Co.
The program for the 2015 SNPA News Industry Summit is customized for newspaper executives who believe it is important to evaluate challenges to their businesses so they can incorporate successful strategies that are emerging at newspapers in the United States and around the world.
Program details
Registration for delegates and spouses
The 2015 program will be held in Savannah, Ga., Oct. 5-7. Between now and Aug. 14, the early registration fee is $595. The special rate for first-time attendees is $395.
NEW PRODUCTS, NEW SOLUTIONS
The program also features 16 companies that are exhibiting their newest and most innovative products and services – all designed to streamline operations, generate revenue or open doors to new business opportunities.
Keywords
SNPA, News Industry Summit
