Reader's Corner

Wish List: Publishers reflect on 2015 and prepare for the New Year

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Like with many other professions, newspaper publishers have learned to take any business advice given to them with a grain a salt: "Put up a paywall ... tear down that paywall ... let's call them pay meters instead." How about "Native advertising is bad .... well, sponsored content sounds better, right?"

These are only a few examples of how today's publishers are being pushed and pulled in every direction. No wonder their heads are spinning – and just as they're getting their heads on straight, something else emerges to make them turn their heads again. Now more than ever, publishers have to be prepared for what's next.

E&P spoke with some of these publishers and asked them what 2015 taught them and what they're planning for 2016. What we found is that they're trying different ways and finding success; they're being challenged but also rewarded for their perseverance. Read more from E&P.

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