SNPA-Inland convention addresses brand marketing, print and digital innovation


SNPA and the Inland Press Association are working together to produce a spectacular program for their first joint Annual Meeting at The Broadmoor in Colorado Springs Sept. 10-12. Don't miss it.

The Preliminary Program:

Meeting the Challenge: The Shifting Nature of Our Business
This session takes a 30,000-foot look at the newspaper industry to orient attendees to the challenges and opportunities of this media environment.

Marketing the Strength of Our Brand
Our audience and advertisers tell us repeatedly that they respect the local newspaper brand, but too many organizations aren't doing enough to capitalize on that strength. This session lays out how newspapers can maximize the return on the decades spent building their brand.

The Future Structures of News Organizations and Community Journalism
In an increasingly crowd-sourcing world, how should newspapers organize their newsrooms, newsgathering processes and engagement with their audience? Learn what's ahead for your organization.

12 Ideas that Drive Revenue
SNPA and Inland keep a laser focus on building revenue opportunities for their members. Expect specific ideas that can be implemented immediately back at your company.

What Newspapers Must Do to Keep Public Notices
The threat to legal requirements that public notices be published in print has never been more dire. Learn what publishers around the nation are facing – and how they are successfully responding to the siege on printed public notices.

Recruiting and Retaining Sales People
Publishers say this is their number one challenge. Learn how newspapers of all sizes are assembling effective sales teams who succeed in selling across all platforms.

Digital Agencies – Where is the Money?
This session is all about what it takes to structure a digital services agency that can thrive in the face of numerous digital-only competitors.

Why Video Is Important
Video allows newspapers to be the disruptor rather than the disrupted in their local markets. See how news organizations are producing engaging content that commands the price legacy broadcasters have enjoyed without serious competition.

Circulation Pricing and Elasticity
When it comes to subscription and single-copy pricing, one size should not fit all in your market. Learn the science behind pricing that maximizes your circulation revenue.

Hot Tech Companies
Meet the startups and re-invented legacy companies that offer tremendous digital revenue potential.

Pay Walls and Digital Subscriptions – Yes or No
A look at the specific factors that go into this still-unsettled debate about access pricing.

Using Data to Understand and Grow Your Business
Big Data isn't just for the Google's or Amazon's of the world – you've got a treasure trove of information right inside your organization. This session shows how to harness the power of data you are already generating.

Efficiency Trends You Need to Know
This session looks beyond the "we've always done it that way" mindset to demonstrate specific ways your organization can be more effective at jobs to be done.


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