How YouTube is partnering with publishers to grow revenue, audience
Uzo Ometu, a YouTube News partnerships manager, will provide strategic insights for distribution, programming and monetization on YouTube during a general session program at the SNPA-Inland Annual Meeting in September.
He will provide examples of how local news partners have extended their reach both within their markets and across the globe, as a means of achieving greater scale. He also will discuss innovative formats local news publishers are using to program their channels and develop a deeper, more engaged relationship with their audience.
Ometu says publishers can monetize their YouTube views, both on and off the platform, and drive revenue in ways that cannot be done through traditional means. Learn how during this Annual Meeting presentation!
And, he will highlight a new program recently implemented by YouTube, which currently is being offered exclusively to only a few select news partners.
Ometu is a strategic partnerships manager at YouTube, where he focuses on the company's relationships with the industry's leading news providers. In his time there, he has helped local news publishers grow their presence on YouTube and has led the way for getting more local publishers engaged and involved with YouTube and its news-specific features and curated programming.
Prior to YouTube, Ometu worked at parent company Google, where he helped advertisers and publishers connect via DoubleClick. This gave him a detailed understanding of video monetization. Ometu describes himself as a recovering journalist, who has worked in newsrooms at Inc. Magazine, ESPN, ABC, CBS and The Associated Press.
The 2017 Annual Convention is a special event – the first time that SNPA and the Inland Press Association have collaborated to produce a combined annual meeting program. The event will spotlight the best features of SNPA and Inland conventions, with double the usual attendance and the opportunity to explore an array of exhibits sponsored by the industry's R&D partners.
The 2017 program will be held at The Broadmoor in Colorado Springs. Since rooms are expected to sell out well before the reservations deadline on July 25, you are urged to reserve your room early by booking online or by calling (855) 634-7711. The group rate is $250.