How the Battle of New Orleans was won -- business, editorial strategies
In 2012, when Advance Publications reduced its print publication of The Times-Picayune from seven days to three, The Advocate, 80 miles north in Baton Rouge, moved into the city with a seven-day print New Orleans edition. Within three years, The Advocate overtook The Times-Picayune as Louisiana's largest newspaper, and in May 2019, Advance sold the paper to The Advocate's owners.
At the SNPA-Inland Annual Meeting, Judi Terzotis, president and publisher of The Times-Picayune | Advocate, and Peter Kovacs, editor, will detail the business and editorial strategies that led to its success.
The conference opens at 1 p.m. on Sunday, Oct. 6, and runs through Noon on Tuesday, Oct. 8. View the conference agenda (see times on page two)
Register this month before rates increase.
The registration fee for Inland and SNPA members is $795.
First-time newspaper attendees – those who have never attended an Inland or SNPA annual meeting before – can register at the first-time rate of $595 (members) or $895 (non-members).
Team discounts also are available to newspapers that send five or more employees from the same paper. Contact Carley Lintz at clintz@inlandpress.org to request the team discount for the fifth (and additional) staff members.
Sponsorship and Exhibit Opportunities
R&D companies have a great opportunity to network with Inland and SNPA members. at this Joint Annual Meeting. Reserve space to show newspaper executives how you can help them grow their bottom line with the products and services that your company offers.
