Gannett Imaging and Ad Design Center rebrands to designIQ
Gannett Imaging and Ad Design Center has unveiled a new look, rebranding to designIQ.
This business arm has been a long-standing and integral part of the solutions offered by the USA TODAY NETWORK since 2009, creating amazing advertising creative and website design for many of the nation's local, regional and national advertisers. This full-service design group has been providing a wide range of creative services to other publishers and media organizations since 2012 as well.
Over the past year, designIQ has implemented key insights from our propriety tool Grandstand to develop a unique, performance-based approach to designing creative. Thanks to the power of AI and data-informed learning, this tool provides designIQ unique insights into improving performance for digital ads that run across the USA TODAY NETWORK.
DesignIQ will also continue to serve media partners across the nation. They help publishers, agencies and brands of any size by enabling them with effective, scalable creative and marketing services, to produce high-quality creatives at industry leading turn times.
The new designIQ brand aligns with LOCALiQ, USA TODAY NETWORK's marketing solution set designed to simplify the complexity of marketing and drive improved return on investment.
In 2018, the team produced 1.5 million creatives for clients of the USA TODAY NETWORK as well as our external media partners.
For more information, visit designiq.com.