SNPA - Inland Annual Meeting

Going the Digital Agency Route: Two solutions, two success stories


Featured session: Monday, Sept. 11
SNPA - Inland Annual Meeting
Colorado Springs, Colo.

With Conan Gallaty, president/digital, WEHCO Digital Media, and Marilyn Hoeffner, vice president/general manager, BigWing Interactive 

One-size-fits-all is no more true in digital services agency business models than in any other industry revenue initiative. This session at the SNPA-Inland Annual Meeting looks at two approaches to digital agencies: the single-location, high-end and local fulfillment service model represented by The Oklahoman's BigWing, and the multi-location, SMB-focused, local fulfillment service model that WEHCO Digital Media's Flypaper is pursuing.

No matter the approach, this session will tackle the questions most on publishers' minds: How are the agencies structured and built – and are they profitable? 

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