The future of legacy media
The recession of 2008 initiated a jolt of media disruption that forced widespread layoffs and shutdowns. Consumers have reduced their usage of radio, newspapers, magazines and yellow pages by 25 percent or more while increasing use of digital media by 65 percent.
Borrell Associates' latest report, "The Future of Legacy Media: With 5 years of Digital Disruption Ahead, What Happens Next?," takes a look at what the future holds for local media.
This 42-page industry paper represents a deep dive into how legacy media's audience and revenues are trending. A full chapter is devoted to each medium, examining what's likely to happen by 2018 to radio, broadcast TV, direct mail, cable, newspapers, yellow pages and "other print." A highlight video and the report's four-page introduction are available for free.
Brittney Head, marketing manager for Borrell Associates, says: "This is one of our best reports. It includes some terrific insights by co-authors Kip Cassino and Gordon Borrell. I think the conclusions will surprise you."
Keywords
Borrell Associates, future of newspapers
