Gannett enters strategic partnership to expand recruitment advertising services
Gannett Co., Inc. has announced a new partnership with RealMatch, a leader in online recruitment advertising. RealMatch hosts TheJobNetworkTM, a vast national network comprising thousands of local and industry specific job sites.
RealMatch has created a proprietary platform that uses predictive data and artificial intelligence to help employers target and recruit the best talent quickly and efficiently. Gannett's advertisers in the USA TODAY NETWORK, which includes USA TODAY, Arizona Republic, Indianapolis Star, Des Moines Register and more, will now have access to RealMatch's recruitment tools.
Gannett said the partnership will help grow its recruitment advertising business in the highly competitive and rapidly changing online recruitment market. With RealMatch's performance-based platform, Gannett's brands can offer more value to existing employment advertisers and job seekers, and gain new market share among larger employers seeking enhanced performance-based talent acquisition solutions.
"In the new era of online recruitment, performance and quality determine where recruitment budgets are spent. We welcome Gannett to TheJobNetwork and look forward to bringing the next-generation recruitment advertising solution to its markets to grow their recruitment market share," said Terry Baker, President, RealMatch.
The combination of RealMatch's technology and Gannett's audience data will significantly boost the efforts of Gannett's recruitment advertisers to identify and engage the best job candidates. RealMatch's unique platform automatically facilitates and optimizes job ad distribution and job matching campaigns across the network, resulting in higher-quality applicants and better ROI for employment advertisers.
In addition to improving advertiser value, Gannett will leverage USA TODAY NETWORK's vast audience of more than 110 million monthly readers to deploy a new content syndication program to engage job seekers with more relevant career content and drive more interaction on its sites.
"RealMatch's solutions will offer tremendous opportunities for recruitment advertisers on the USA TODAY NETWORK by connecting them with the talent they seek through our ability to leverage data from our local communities," said John Zidich, president of Domestic Publishing, Gannett. "Employers and job seekers alike will have an improved user experience with the increased services we are able to provide."