GateHouse Media launches its first-ever brand campaign
GateHouse Media has announced the launch of a new brand campaign, "Newsroom Hero." The campaign, which is the first in the company's history, highlights GateHouse Media's deep community connections and commitment to serving as a trusted source of local, award-winning news.
The "Newsroom Hero" campaign profiles GateHouse Media journalists and shows the positive impact they make in their communities not only as journalists but as parents, coaches and volunteers. Running across GateHouse's print, digital, social media and outdoor platforms, the campaign reaches nearly 23 million weekly readers – including 35 million monthly digital visitors – across 36 states and 535 markets.
"We are extremely proud of our people and the important role they play inside the newsroom and in their communities," said Kirk Davis, chief executive officer, GateHouse Media. "This campaign reinforces the strong and cherished relationship we have with our readers and gives them a peek into how deep our local roots go. This campaign celebrates the hundreds of 'Newsroom Heroes' working to make an impact as journalists and as part of the fabric of their communities."
The campaign debuted this week in 130 daily GateHouse newspapers. Following the initial blitz, GateHouse's 314 weekly newspapers and extensive digital and social platforms also began participating in the campaign. The initiative celebrates GateHouse Media's people and demonstrates its ability to launch large advertising and marketing campaigns across its growing footprint.
This summer, GateHouse will launch an essay contest for high school students, tied to themes of the "Newsroom Hero" campaign. Winning essays will be featured across the company's newspapers and websites and student winners will receive cash prizes toward college tuition.
"Our readers turn to us for reliable, compelling content that is both relevant to them and truly impacts their communities. The active, positive role we play in hundreds of communities enables us to deliver the local, trusted content that matters most. We are continuing to invest in new platforms and digital products to deliver the highest quality content to our readers and business partners," added Davis.
The campaign was designed in-house by the GateHouse Marketing and Creative Solutions team in close collaboration with GateHouse editors.