Ten newspaper partners selected for GNI Digital Subscriptions Lab
Ten newspapers have been selected to work with the Google News Initiative, Local Media Association and FTI Consulting as part of the recently announced Digital Subscriptions Lab. They are: El Nuevo Día (GFR Media), The Baltimore Sun (Tribune), The Buffalo News (Berkshire Hathaway), The Columbus Dispatch (GateHouse Media), The Houston Chronicle (Hearst), The Idaho Press (Adams Publishing Group), The Portland Press Herald (Portland, Maine), The Post and Courier (Charleston, S.C.), The Southeast Missourian (Rust Communications) and The Toronto Star (Torstar).
This ambitious, intensive project will take place over the course of six months. The goal is to develop a sustainable and thriving business model built on a foundation of digital subscriptions.
"We are thrilled to be among a select group of publishing companies chosen to participate in the Google Subscriptions Lab initiative," said GateHouse CEO Kirk Davis. "This opportunity paves the way for us to advance our expertise in applying data, content, technology and marketing strategies to optimize our digital subscription path. Developing a thriving digital model to showcase the amazing work being done by our journalists across the United States is essential to preserving the vitality and viability of our local journalism."
"It is critically important to continue to grow our digital subscription business, and there is no better way to do that than to work with Google Subscription Lab partners and other publishers," said Jeff Moriarty, GateHouse SVP of Digital. "We look forward to working together to accelerate our digital products and strategies."
While The Columbus Dispatch will be the focus from GateHouse, strategies and learnings developed during the initiative will then be deployed across GateHouse's hundreds of other websites.