Lineup Systems launches Adpoint App Market

Lineup Systems has launched the Adpoint App Market to provide media customers with an online app directory of publishing solutions that have been integrated into Adpoint, its media sales solution. The new marketplace enables Lineup's customers to easily browse more than 50 of Adpoint's pre-built integrations to publishing applications being used by its customers worldwide.

Adpoint streamlines advertising operations for media companies while simplifying the complex sales and order management process. The solution manages every aspect of the advertising sales process, from lead generation to final billing, encompassing CRM, order management, operations and finance capabilities. A cloud-based solution, Adpoint significantly reduces IT costs and enables media companies to maximize revenue opportunities across every media channel.

"We are committed to providing media organizations with the tools they need to improve business performance and grow sales revenues," said Chris Spalding, COO of Lineup Systems. "The Adpoint App Market showcases our extensive integration network and capabilities, while creating a central hub for customers to select and request the best integration options available."

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