Thrive in a changing media landscape

Ben Ganje

Ask anyone working in the media industry and they will tell you, the times have changed. In fact, the modern media landscape has been altered so dramatically and been written about so profusely that nearly anyone you ask will have an opinion on the downfall of traditional news organizations. Yet, what's not talked about enough are the success stories. The new approaches and initiatives that are turning the tide for media companies who have not only understood the new media world, but have put progressive strategies in place and invested in technology to exploit new revenue opportunities.

Let's look at three key trends and the tools that are making the difference between failing and thriving.

• Industry consolidation.
• A changing competitive landscape.
• The need to get closer to customers than ever before.

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